This Chinese manufacturer of power tools has grown to be one of the biggest in the world by executing on a strategy of Trojan Horsing.
Tool Power Now started as an outsourced manufacturer for larger companies in established tool markets. Then they perfected the art of tool making. Then they secretly created a secondary tool line. Next they began decreasing quality controls on their outsourced line, subtly and slowly destroying the competing brand’s reputation. Finally, in a billion sovereign ad campaign they launched their new product line by offering trade in exchanges for other brand’s lousy products.
Pure genius. All the way to the bank.